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News and opinion about how media, film and TV is using research and insight to connect with audiences.
Feature
Thinking for yourself: How insight fuels The Economist
Research is the backbone of The Economist’s subscription strategy. From launching a paywalled podcast to integrating user experience research, Seema Hope tells Katie McQuater how insight is fuelling the free-thinking media brand
Katie McQuater
News
Daivid hires data science head
UK & US – Global effectiveness platform Daivid has appointed Eli Drake as head of data science
News
TV panels ‘critical’ element of audience measurement, says report
Consumer research panels will remain a vital part of the television audience measurement industry for the foreseeable future despite significant changes to the media landscape in the past few years, according to a report by CIMM.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quantitative Tracking Research – Strategic Insights Consultancy
£40 – 52,000 + Bens
Resources Group
Associate Research Director – Top FMCG Clients – Innovative Insight Consultancy
£40,000–£55,000 + great benefits
The Telegraph
Commercial Research Manager
TBC
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quantitative Tracking Research – Strategic Insights Consultancy
£40 – 52,000 + Bens
Resources Group
Associate Research Director – Top FMCG Clients – Innovative Insight Consultancy
£40,000–£55,000 + great benefits
The Telegraph
Commercial Research Manager
TBC
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quantitative Tracking Research – Strategic Insights Consultancy
£40 – 52,000 + Bens
Resources Group
Associate Research Director – Top FMCG Clients – Innovative Insight Consultancy
£40,000–£55,000 + great benefits
The Telegraph
Commercial Research Manager
TBC
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON